What is MODO?

The Museum of the Object (the purpose) of the Object, MODO, is the latest and unique addition to Mexico City’s museums’ arena. It is the first space solely dedicated to collecting, preserving, exhibiting and disseminating design and communications’ diverse expressions.
With its own collection, MODO seeks, not only to develop academic, research and promotion programs, but also, to encourage production and to generate a much needed design’s culture, emphasizing in communications in-depth analysis, particularly new media and technologies.
The MODO seeks to position itself as a new icon within the present cultural scene, representing the unexpected and the uncommon