Who are we

  • El MODO
    Museo del Objeto del Objeto (The“purpose” of the Object), MODO, was opened in October 2010 in Mexico City. It is the first space in the city dedicated to the collection, preservation, exhibition and propagation of diverse expressions of design and communication. We offer only temporary exhibits, and our aim is to promote the production of a culture of the unexpected and the uncommon.

    We have a collection of close to 100,000 Objects, dating back to 1810, up to the present day, providing brilliant examples of design in packaging,bottling, advertising and the graphic arts as well as historic documents and photographs which represent various aspects of everyday life and tell the history of a society since the beginning of the 19th century. Through this collection, it is possible to understand the phenomenon of design and creation, their promotion and development along the years, and how all of this influences everyday life. It is, therefore, a living record of the evolution of our community over the last two hundred years.

    Each of the Objects can be seen as being part of an enormous jigsaw, together forming a wide, diverse and remarkable panorama, made up of fragments of daily life that help us to examine ourselves, in what we are, what we consume, what we remember, and how we make sense of all this in terms of communication.

    While most people will find the Objects in these collections remarkable, some will be filled with a sense of nostalgia that awakens memories from the past, and others will receive an esthetic and intellectual stimulus inspired by discovery.